Wisconsin Packer Fan Wins National "Show Your Pride" Photo Contest

November 30, 2011

MADISON, Wis.—Matt Diederichs, who lives on a dairy farm near Fond du Lac, Wisconsin, was chosen as the winner of the 2011 Show Your Pride photo contest conducted throughout the United States this fall.  The National Football League (NFL), in partnership with America’s Dairy Farmers and Dairy Management, Inc. (DMI), sponsored this national photo contest to build excitement for the Fuel Up to Play 60 program in more than 70,000 schools across the country.

The goal of the photo contest was to capture the pride that dairy farmers have in their favorite NFL team, in the dairy industry and in the Fuel Up to Play 60 program which encourages students to “fuel up” with nutrient-rich dairy foods and get 60 minutes of physical activity each day.

Matt’s photo was chosen in a national online voting competition conducted in September and early October. As the winner, Matt and his family received a visit to their farm by Green Bay Packer Alum Ahman Green on Tuesday, November 29.

A senior at New Holstein High School, Matt is very involved with FFA and 4-H, and is a National Honor Society student. According to his parents, Dan and Lori Diederichs, Matt has always been an avid Green Bay Packer fan and was recognized as the Fan of the Week on a local TV show a few years ago.

In addition to Green Bay Alum Ahman Green, the visit to the Diederichs farm also included local FFA and 4-H club members who voted for Matt’s photo in the online competition.

For more information about the Fuel Up to Play 60 program, visit the Wisconsin Dairy Council website at www.wmmb.com/wdc.

Editor Note: High-resolution color photos available upon request.

Matt Joyce
Wisconsin Milk Marketing Board
8418 Excelsior Dr.
Madison, WI 53717
608-203-7244
mjoyce@wmmb.org

Laura Wilford
Wisconsin Milk Marketing Board
8418 Excelsior Dr.
Madison, WI 53717
608-203-7211
lwilford@wmmb.org