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Wisconsin Dairy Farmers Bring Jump with Jill to Wisconsin Schools
December 07, 2011
Madison, WI—Rockstar Nutritionist, Jump with Jill will be performing live at eight Wisconsin Elementary schools the week of December 12th to teach students about health and nutrition in a fun and interactive rock 'n roll performance. The appearances are sponsored by the Wisconsin Milk Marketing Board and the Dairy Farm Families of Wisconsin through the Fuel Up to Play 60 program.
- Monday, December 12th – Heritage Elementary, De Pere 1:45 p.m.
- Tuesday, December 13th – Putnam Heights Elementary, Eau Claire 10:00 a.m.
- Tuesday, December 13th – Sherman Elementary, Eau Claire 10:00 a.m.
- Wednesday, December 14th – Jefferson Elementary, Beaver Dam 1:30 p.m.
- Wednesday, December 14th – Lincoln Elementary, Beaver Dam 1:30 p.m.
- Thursday, December 15th – Adams Friendship Elementary, Adams 9:00 a.m.
- Thursday, December 15th – Washington Elementary, Wisconsin Rapids 2:15 p.m.
- Friday, December 16th – Ben Franklin Elementary, Milwaukee 1:00 p.m.
Jump with Jill is a live rock 'n roll concert about nutrition that travels to schools across the nation. By using original music, movement-based learning, and a compelling character, Jump with Jill changes the same tools normally seen to sell junk food and keep kids sedentary into a powerful tool for teaching healthy habits. The interactive experience not only makes eating breakfast and drinking milk cool, but helps increase retention of these important health messages. Created by registered dietitian and musician Jill Jayne, Jump with Jill has been performed 750 times for 170,000 kids all over the United States.
Wisconsin Dairy Council Director, Laura Wilford is very excited to bring this program to Wisconsin schools. Wilford explains "We have been working with schools to promote healthy eating habits and increase dairy consumption through Fuel Up to Play 60. Jump with Jill will help reinforce these messages in a way that kids can relate to."
The Wisconsin Milk Marketing Board has provided Fuel Up to Play 60 materials to over 2,000 Wisconsin schools this fall and has awarded eight lucky elementary schools throughout the state a Jump with Jill performance. The Fuel Up to Play 60 program is sponsored by Wisconsin's dairy farmers and encourages the consumption of nutrient-rich foods such and low-fat and fat-free dairy, fruits, vegetables and whole grains while encouraging at least 60 minutes of active play daily.
For more information about Jump with Jill visit www.jumpwithjill.com
For more information about Fuel up to Play 60 visit www.fueluptoplay60.com
Editor Note: High-resolution images are available upon request.
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The Wisconsin Milk Marketing Board, a nonprofit organization funded by the state's dairy farmers, promotes the consumption of Wisconsin Cheese and other dairy products.
Contact Info:
Laura Wilford
Wisconsin Milk Marketing Board
8418 Excelsior Dr.
Madison, WI 53717
608-203-7211
lwilford@wmmb.org